The Pharmaceuticals sector in Africa has emerged as a lucrative and attractive business proposition for international suppliers to Africa. Importers of pharmaceuticals in Africa have been importing an increasing quantity to Africa to meet the rising demand for OTC medicines, hospital supplies, surgical equipment and medical equipment.
Importers of pharmaceuticals in Nigeria have emerged as one of the leading buyers in West Africa. On the other side, in East Africa, Kenya has risen to be one of the leading buyers of in the region. By appointing agents in Africa, distributors in Africa and making their goods available in pharmacies in Africa many international suppliers have expanded their customer base in Africa.
As demand in Africa increases, major suppliers of hospital equipment are now seeking business partners in Africa to expand their sales in the lucrative markets of Africa. By appointing agents, distributors and commission agents in Africa, suppliers aim to penetrate the African market by finding buyers in new and emerging African markets.