African Market

The African Cosmetics Market Poised for Unprecedented Growth

  The beauty industry in the Middle East and Africa is estimated at about $26.4 billion. Of this figure, South Africa alone represented $4.5 billion and is one of the leading consumers of cosmetics and beauty products of all kinds. Nigeria and Kenya are second and third among sub-Saharan nations, with Kenya’s cosmetics market valued at approximately $330 million. Undoubtedly, the African cosmetics market [...]

Cosmetics Market in Africa

Cosmetics Market in Africa Undergoing Transformation

The cosmetics market and beauty products market in African is poised for unprecedented growth. African consumers have long been asking for products adapted to their hair, skin and body specificities. Africa remains a largely untapped market where consumers are screaming out for quality products adapted to their specific needs. For example, African skin requires darker shades than make-up lines traditionally offer. Make-up also needs to be more resistant to heat. Different needs also exist in terms of skin care, as [...]