Promoting Trade Fairs and Exhibitions in Africa as Media Partners
Africa Business Pages continues to play a vital role in promoting trade fairs and exhibitions across the continent. Through its expertise, the platform helps attract more African visitors to events, increasing visibility for products and services exhibited. This, in turn, leads to greater business opportunities for exhibitors. Satisfied exhibitors contribute to higher participation and stronger turnout for future events, enhancing overall exhibition success.
As Media Partners of an exhibition, Africa Business Pages guarantees to generate a minimum number of registrations through its multiple marketing verticals and ensures that your trade show gets a sizable footfall from the African markets.
Driving African Market Engagement
With over 5,000 companies relying on Africa Business Pages to achieve their marketing goals in African markets, the platform brings dedicated expertise to help exhibition organisers connect with the right audiences in Africa. The Digital Marketing team at Africa Business Pages continually innovates with new strategies and approaches tailored specifically for African markets.
Africa Business Pages offers a comprehensive range of services, including:
- SMS, WhatsApp & Email Marketing
- Content Marketing & SEO Services
- Social Media Marketing & Facebook Advertising
- Field Marketing & On-Ground Activations
- Online & Print Advertising
- Direct Outreach
- Banner Advertising (UTM tracked)
The focus remains on increasing direct visitor registrations from Africa by delivering messages through targeted digital and traditional marketing verticals developed by Africa Business Pages over the last 25 years.
Experts in African Digital Marketing
As a specialized Africa-focused B2B platform, Africa Business Pages ensures that Exhibition Organisers reach and engage their target audience, increasing visitor turnout from Africa for their trade exhibitions and providing value-add to their exhibitors turn..
Over 25 Years of Promoting Trade with Africa
For more than 25 years, Africa Business Pages has been at the forefront of promoting trade to and from Africa through its magazine and online B2B portal. The platform’s digital expansion has led to the launch of industry-specific B2B portals such as Auto Parts Africa, Beauty Africa, and Foodstuff Africa, further strengthening its ability to connect businesses across various sectors.
Africa’s Largest Business Database
Africa Business Pages has compiled the largest database of African businesses over the last 25 years. Through its portal, the platform provides access to an extensive database for targeted trade sector engagement and business matchmaking services. This database serves as a powerful tool for email marketing campaigns, helping clients reach their desired audience efficiently.
Advantages of Partnering with Africa Business Pages
- Maximize Exhibitor ROI – Expand exhibitor reach into Africa’s booming markets, increasing their chances of securing valuable business opportunities.
- Comprehensive Marketing Support – Exhibitors rely on effective promotion, and Africa Business Pages’ African-focused strategies ensure outreach to new and emerging markets, increasing exhibition success.
- Stronger Event Participation – Higher exhibitor satisfaction leads to increased event participation and long-term growth for trade shows.
Some of the local, regional and international trade shows and exhibitions organisers that Africa Business Pages has worked with include Gulf Print & Pack, Tyre Export Africa, Messe Frankfurt, Beauty India, Automechanika Middle East, Informa Exhibitions, FESPA Middle East, Middle East International Exhibition, China Council for the Promotion of International Trade, Thai Auto Parts Aftermarket Association, Garage Expo, Beautyworld Middle East, Cosmoprof Bolgna – to name a few.
By leveraging its expertise and extensive networks, Africa Business Pages helps trade show organizers deliver successful events, ensuring exhibitors gain maximum exposure and business success in the African market.
