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Join Africa’s Leading B2B WhatsApp Business Groups Expand your business across Africa with direct access to buyers, importers, wholesalers, distributors, and decision-makers through the official Africa Business WhatsApp Groups. Join Africa B2B WhatsApp Groups Why Businesses Are Joining Our WhatsApp Groups Traditional email marketing is becoming slower and less effective in African markets. In Africa, mobile communication...

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Africa's Beauty and Personal Care Market Poised for Growth

The African beauty and personal care market continues to evolve with innovations in product formulations, sustainable packaging, and digital retail strategies. The demand for skincare, men’s grooming products, and natural ingredients will fuel market expansion, while companies adapting to consumer preferences and regulatory changes will gain a competitive edge. Overall, the industry is poised for steady growth, driven by increased...

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Suzie Wokabi Joins O’Bao as CEO: A New Era for Sustainable Natural Cosmetics in Kenya

O’Bao, the leading brand for sustainable natural cosmetics in Kenya, announced its collaboration with renowned beauty icon and entrepreneur Suzie Wokabi. Starting January 2025, Suzie Wokabi will officially take over as CEO of O’Bao, driving the brand’s mission to become a pioneer in natural, sustainable skincare products. A Vision for Kenya: Sustainable Natural Cosmetics by Kenyans for Kenyans Suzie Wokabi, founder of...

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The Growing Market for Halal Cosmetics

The halal beauty market has already taken off in the Middle East and Asia, but now it’s set to become established in the West. Therefore, there is an opportunity for natural and organic brands to easily adjust their ingredients and production methods to meet halal certification. The worldwide halal cosmetics market is estimated to grow at a CAGR of 6.0% between 2023 and 2030. The market is projected to witness significant growth over...

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Acquisitions: The new trend in Kenya's cosmetic industry

The beauty and cosmetics industry has become Kenya’s new hub of investment that is pulling in big money to establish new lines of business and to snap up successful enterprises through multi-million shilling acquisition deals.  That statement was firmly made when Flame Tree Group acquired a local start-up Suzie Beauty in a deal estimated to be worth millions of shillings. The Flame Tree Group said it made the acquisition as part...

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The beauty and cosmetics industry in Kenya

The beauty and cosmetics industry has become Kenya’s new hub of investment that is pulling in big money to establish new lines of business and to snap up successful enterprises through multi-million-shilling acquisition deals. This is due to the economic restructuring and regional integration measures adopted by many governments in the region which has, in turn, created a rising middle class that craves for new consumer and luxury...

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The African beauty industry: Cosmetics in big demand in the African market

Major players in the global beauty and cosmetics industry are making the most of the boom projected for the industry in sub-Saharan Africa, a continent seen as the “next frontier” in the sector. Thanks to a burgeoning population expected to double to 2,4 billion in 2050, rising middle class and amplified urbanization have positioned the region to that status, with the beauty market is expected to double over the next...

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Cosmetics Market in Africa Undergoing Transformation

The cosmetics market and beauty products market in African is poised for unprecedented growth. African consumers have long been asking for products adapted to their hair, skin and body specificities. Africa remains a largely untapped market where consumers are screaming out for quality products adapted to their specific needs. For example, African skin requires darker shades than make-up lines traditionally offer. Make-up also needs to be...

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