Africa presents one of the fastest-developing markets in the world, and the demand for cosmetics, toiletries, and personal care products is growing at a frantic pace. Not only is there a huge pent-up demand for premium upmarket products from Europe and North America, but also for an expansive range of budget-friendly beauty products from manufacturers across the globe.

A study conducted by Africa Business Pages across five key countries in the East Africa region (Kenya, Uganda, Tanzania, Ethiopia, and Mozambique) revealed that consumers in East Africa are increasingly demanding premium personal care products that are tailor-made to suit their specific demographic needs and environmental requirements.

Africa presents one of the fastest developing and most dynamic beauty markets in the world, with the demand for specialized haircare and skincare products growing at a frantic pace. There is a massive, pent-up demand not only for premium dermocosmetics from Europe and North America but also for clinically backed personal care formulations engineered globally.

Africa presents one of the fastest developing markets in the world, and the demand for cosmetics and personal care products is growing at a frantic pace. Not only is there a huge pent-up demand for upmarket products from Europe and North America, but there is also a booming appetite for the entire range of beauty and personal care products from major manufacturers around the world.

Fast-growing economies such as Uganda, major markets such as Kenya and Ethiopia, a rising middle-income class, population growth – mostly in Uganda – and increased urbanisation, are all driving the markets for cosmetics and personal care products to new heights in the East Africa region.” says Erica Davies, area sales manager of Oriflame in Tanzania.