WhatsApp Business Groups: The #1 Tool for Closing B2B Deals in Africa
In most parts of the world, B2B sales still revolve around email threads, scheduled calls, and structured CRM pipelines. In Africa, however, a different reality has taken shape – one where deals are initiated, negotiated, and closed inside a messaging app. That app is WhatsApp. Across cities like Lagos, Addis Ababa, Nairobi, and Johannesburg, WhatsApp has become the default tool of business communication, quietly redefining how...
Articles, Media Read more...
