Digital Marketing in Africa

The world has gone digital is a term we hear far too often nowadays, but it’s not exactly true. It is true that the world is transforming, but there is an increasing distinction between those who are leading the change and profiting from it, and those who are falling behind and missing the many opportunities. 

So what does digital transformation really mean to business? 

Digital transformation is based on a beautiful two-way street – you provide your customers with the information, content, products and services that they want, when they want it, and how they want it.
They, in turn, appreciate the relevant, seamless experience you have given them and keep coming back for more. We call this standout digital engagement, it means that by delivering rewarding, optimised, contextual experiences, you can increase conversions, page views, and engagement.

Africa Business Pages has a digital presence that spans over 25 years and is one of the leading B2B portals for African businesses. The Africa Business Pages has accumulated consumer data over 25 years and has the advantage of a comprehensive database of African buyers – segmented by location and business activity.

Digital Marketing in Africa

If you work with digital marketing or campaign management, you probably have some clear goals for your digital presence: increased engagement, conversions and website page views, with content that works on any device. Specially so in the African market where buyers are looking for specific products to meet the growing demand  in their region.

As a result, this is an exciting time to be in digital marketing – there have never been more opportunities to provide outstanding experiences for your customers. At the heart of your digital experience is your owned media: your web and mobile sites. When redesigning or rebranding, however, there are a few challenges that need to be overcome.

One basic challenge is time. Another challenge is coordinating several marketing activities across diverse systems, channels and markets to provide a seamless experience for users. Ideally, you would be able to easily develop content for campaigns, landing pages and social media and launch it across several channels with a single click.

And have the system figure out what is most relevant to each visitor, which would convert leads faster and drive more prospects down the funnel.

Leads Generation Service: Business Leads from Africa

Africa Business Pages has launched a special Lead Generation Service that gets you upto 10 business inquiries from African buyers everyday. The special packages offered let companies target specific countries and audiences in Africa based on their products and services. Starting package costs as little as $550 per month and guarantees a minimum of 10 business leads from Africa every day.

You can also try the service for Trial Period of 7 days for just $35. After the trial period, if you are happy with the results, you can continue with the plan of your choice. The Africa Business Pages offers three plans to suit the requirements and budgets of various companies. These include:

• Silver Plan : US$550 per month (inclusive of all advertising expenses)
• Gold Plan : US$850 per month (inclusive of all advertising expenses)
• Platinum Plan : US$1,100 per month (inclusive of all advertising expenses)

The digital marketing team at Africa Business Pages uses various online marketing verticals like email marketing, Facebook marketing, WhatsApp marketing, content marketing, banner advertising, email funnels as well as Featured Listings on Africa Business Pages to nurture and capture relevant business leads for your business.

B2B Portals

It would be great if you could sit in your chair and use your mind powers to make all of your campaigns magically align around the world. And simply by touching your fingertips together you could sense what your customers cared about, and understand why they continued their journey – or went away.

The trouble is that technology that is supposed to help us achieve this – in some small way – can be difficult to manage, and the data it produces hard to analyse and quickly act on.

The role of B2B portals like the Africa Business Pages can never be underplayed as they are recognised by Search Engines as useful hubs for information and therefore enjoy a higher search engine ranking – providing you with a direct link to your target audiences.

In an ideal situation, you would be able to distribute content and promotions to the right channels, at the right time, to the right target market. After you publish the content on high ranking B2B portal like the Africa Business Pages, you would be able to easily respond to the campaign metrics – changing and tweaking the content so you can increase conversion rates and decrease the cost of leads. This is what agile marketing is all about.

Reach African Buyers Digitally

Create, orchestrate and optimise campaigns in real time. There are three elements crucial to any successful campaign – audience, message and timeliness. There are solutions like Featured Listings on the Africa Business Pages that enable you to launch new campaigns within hours of identifying a new opportunity.

By advertising on Africa Business Pages, you can easily target audiences, create personalised experiences within your campaigns, and engage visitors in mobile, social and email channels. Once ready, your campaigns are instantly pushed out across channels – web, mobile, social, email and instore kiosks, and you will begin collecting insights on campaign performance and visitor engagement.

Improve paid search conversions and organic search placement. For most businesses, organic search traffic is crucial to acquire new traffic and a cornerstone in an inbound marketing strategy. While most marketers know SEO, they struggle to achieve their organic acquisition goals.

Once again, Africa Business Pages comes in handy here by providing you a readymade SEO platform that helps you reach African buyers across various digital channels – web, mobile, social, email and B2B WhatsApp groups.

Africa Business Pages content is built around the visitor, and is inherently search-engine friendly with reusable content that attracts interest. As a leading content hub for Africa, the Africa Business Pages provide genuine value to the visitor, and built-in tools for marketers to optimise copy for better visibility and reach.

Africa Business Pages offers automate content marketing to drive loyalty and engagement. Regulat email newsletters sent to registered users of Africa Business Pages offers excellent inbound email marketing once a lead has been acquired. Undoubtedly, email marketing is the foremost channel for lead nurturing, as well as an important component in customer loyalty programs. By sending personalised, high-converting and timely emails, Africa Business Pages ensures that you get the desired results from their email channel.

With Africa Business Pages dedicated digital marketing campaigns, we have fused together all the parts you need for a successful email campaign: compelling content, precise targeting and profile management, and the authoring and automation tools that let you focus on the message instead of the mechanics.

Digital Marketing Plans

Africa Business Pages special Business Matchmaking program automatically presents content relevant to each visitor, and uses machine learning to optimise content presentation based on the behaviour and interests of the visitor.

Personalised content offered to users at Africa Business Pages helps advertisers achieve on average a 19 percent uplift in sales when using Africa Business Pages digital . At the same time, it is often time consuming and costly to create a multitude of content assets, text and image variations, and target them to the right audience.

Africa Business Pages Business Matchmaking program makes this process easy – it derives insights from each visitor’s behaviour, helps marketers select content for personalisation, and delivers actionable metrics on the performance and behaviour of different audiences.

The digital marketing team at Africa Business Pages helps you to achieve better business results through time-tested inhouse digital marketing activities and by employing latest techniques like pixel marketing and other digital marketing methods to target specific customers and customer segments.

Advertising in African Markets

Digital marketing is not only about the opportunity to grow revenue, acquire new customers, and keep current customers loyal – it is also about streamlining operations.

Africa Business Pages has a dedicated digital marketing team that has proven skills to increase operational efficiencies drastically, by reducing time spent on experience management, authoring and running campaigns, efficiently supporting internal operations, and connecting into back-end business systems.

As digital marketing and digital commerce usually involve several different systems and environments, the digital marketing team at Africa Business Pages is well versed with all environments and ensures optimal performance and offers shorter response times.

By hiring the digital marketing team at Africa Business Pages to reach African buyers, you can instead focus on creating experiences for your customers, not on complicated infrastructure and processes. And since global scalability is built in, you don’t need to worry about traffic peaks, new markets or changing needs – the Africa Business Pages platform is always on, and always ready for customers.