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Five Lessons From Dubai's Clinic Market That Any Service Business Can Use: An Interview With Ambreen Hasan
folder_open Articles , Business Outlook , Media , Pharmaceuticals
In the gleaming commercial corridors of Jumeirah, Downtown Dubai, and Dubai Healthcare City, hundreds of aesthetic, dental, slimming, and multi-specialty clinics compete daily for the attention of the same high-spending residents and medical tourists. They fight for visibility on the same Instagram and Meta feeds, bid on the same Google search terms, and operate under some of the strictest healthcare advertising regulations anywhere in the world.
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Traditional email marketing is becoming slower and less effective in African markets. In Africa, mobile communication dominates business networking, and WhatsApp has become the preferred platform for real-time trade discussions and business opportunities. ()
In most parts of the world, B2B sales still revolve around email threads, scheduled calls, and structured CRM pipelines. In Africa, however, a different reality has taken shape – one where deals are initiated, negotiated, and closed inside a messaging app. That app is WhatsApp. Across cities like Lagos, Addis Ababa, Nairobi, and Johannesburg, WhatsApp has become the default tool of business communication, quietly redefining how relationships are built and how deals get done.
Google has released a new search app called Go in 26 African countries that would allow users to search the web faster, even with slow Internet connections.
The world has gone digital is a term we hear far too often nowadays, but it’s not exactly true. It is true that the world is transforming, but there is an increasing distinction between those who are leading the change and profiting from it, and those who are falling behind and missing the many opportunities.
From 2016 onwards, WhatsApp has emerged as one of the fastest growing networking apps as well as a media platform in Africa. For most Africans, WhatsApp is their main social media platform, overtaking even Facebook. According to recent reports, more people in Africa use WhatsApp, not Facebook, to communicate with each other and share information.
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